Every web content writer asks this question. Some of them
already know the answer, some still write at random. They write
with no grammar and spelling mistakes and the content seems to
be informative. But still the users don’t stay on their site
long. What’s the problem then? Apart from the quality of the
contents the writer should be able to present information
drawing the user’s attention to the major elements of the story
on the web page. Creating web texts follow three simple rules.
The research showed that reading the information on the computer
screen is 25% slower than reading of the printed text (lists.webjunction.org
/libweb). Because of the inconvenience people avoid reading
large electronic texts. Don’t be afraid to cut your own text.
Most authors revel in their creations so much that they are
ready to shut their eyes to unnecessary empty words. If you
prepare your text for the web, find and eliminate redundant
words without any regret about it. The readers of the web pages
are unlikely to read the whole text. Firstly, because it is
difficult for them to perceive the words from the screen.
Secondly, looking through the web materials most of them get
somewhat impatient. That is why they limit to skimming the
material, paying their attention only at important for them key
words, phrases and paragraphs and ignoring those of no interest
to them. Skimming is typical for web that is why you should take
it into account and follow these tips.
Divide your articles into separate parts with headlines of two
or even three different levels. Headlines must reflect the
content of the paragraph completely. Reading the headline the
user should have a clear idea of what this page is about without
reading the main text (e.g. How to Answer Your Scholarship
Essay Question) To draw the reader’s attention to the
particular sections of the text, use bulleted lists or other
formatting elements. You can distribute the information among
several web pages, connected with each other by hyper links.
This way you will abridge the text with no detriment to its
content. Every separate page can be short but at the same time
the whole hyperspace makes out considerable amount of data. You
can transfer long and detailed descriptions to secondary pages,
reachable with the help of hyper links. Do not use hyper text
for structuring long passage into separate pages. Downloading
several pages slows down the reading process and makes printing
troublesome. The correct hypertext structure should not include
single logical consequence like view p. 2. Instead divide the
information into logical sections, each of them must be devoted
to explanation of a separate point. With all this you should
give the user freedom of choosing the information he/ she wants
to view: whether they choose to read about “The Most Hamlet
Essay Question” or something more interesting.
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