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Standing out at a Job Faire can make a difference in your career search. Job Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Job Fair in early 2010, 10 companies as showing up, and Dice has 82 career faires scheduled for 2010 across the US.

How do you get to the real interviews at a Job Fair? The contention can be considerable, but you can help yourself jump out from the bunch with early homework. At AA-Careers, we have a simple 6-step process to prepare. Plan to go? Here’s how to prepare:

First, research the organizations that are going and pick your targets. Use the internet to research the companies that are there before you go. Go to their sites and see if they have their jobs listed. Pick a small number to target, and get ready to spend about an hour researching each one. It’s hard to do more than 9 in a day, and three or four is a much more reasonable target. For each hiring company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the hiring manager is looking for. Create a mapping of your achievements and skills to the prerequisites of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.

Third, create a ‘short sales pitch’ for each potential organization/job combination. Write down a 90 second ‘thumbnail’ that you can repeat verbally describing why you are a good prospect for that job. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each position. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job prerequisites. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a fit based on your resume.

Fifth, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a clearly labeled folder. Keep them in a light briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Avoid strong cologne or perfume…use any eau de cologne or scent sparingly, if at all.

Remember to smile, and good hunting!

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