Indiana Whips up Interest in Current Watches Developments
If you have seen any Hollywood action movie from Superman to Bruce Willis’s John McClane the US based watchmaker Hamilton has swathed its precision watches around the arm of many a star of the silver screen.
Anyone with more than a minor interest in American adventure films will have in their movie viewing hours viewed a few of the eye-catching H-branded watches whiz by the camera.
The watch industry is as engaged as fizzy drink makers and the clothing fashion houses in paying out huge sums on product placement.
But few Hamilton rivals can have enjoyed quite as much starring footage as Hamilton watches. Blockbusters as different as Kubrik’s 2001:A Space Odyssey, Donner’s Lethal Weapon and the Spiderman movie have used Hamilton watches as film accessories.
And now the company has taken its partnership with the movie world to a new level by giving the classic movie hero the ultimate task - to save the world. The celebrated Hollywood actor Harrison Ford has finally put down his whip after what some say is the final Indiana Jones film to take up his newest challenge - tackling environmental threats. Ford spent many years as an official at not-for-profit global body Conservation International.
In light of this - and its links with Hollywood - Hamilton Watches has put its money where its mouth is to produce the Khaki Conservation range.
Rather than Tokyo or London, the lines second time zone function refers to regions in the world where safeguarding a dying habitat is paramount like Indonesia.
Ford’s global appeal among movie enthusiasts is not lost on the Hamilton marketers, who boast “a touch of edgy dynamism” and features which stick to “every heroic stunt’s” reliance on precision.
Meanwhile, the watch - partly designed by Ford - comes with a plush leather strap and is rounded off with the stars signature and logo of Conservation International.
Hamilton is making a financial commitment to assist the conservation cause and uses recycled packaging.
Maybe more importantly for movie buffs, the striking watch, featuring bold characters set against a black backdrop is evocative of the place of adventure inhabited by Indiana Jones.
Those who loved Indiana Jones battles against tribesmen and Nazi henchmen will feel affinity by choosing the Hamilton Khaki Conservation.
Luckily parties interested in watches need not journey on a Jones-style hunt to discover a Hamilton watch.
It is available online at the company’s official website, although it is worth checking the internet for a better price. Sites like hotwatches.co.uk also stock the limited edition model plus other Hamilton watches.
For more details about Conservation International, check www.conservation.org .
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