What Intelius Stands to Gain from Its Acquisition of Spock
After filing recently for a $144 million initial public offering and the most recent acquisition of people search engine Spock, Seattle information commerce firm Intelius, led by CEO and President Naveen Jain, proves it is not backing down on efforts to corner the people search market space despite the mushrooming of startups specializing in people searches.
Unlike its competitors, the firm is capable of providing more in-depth background information on individuals while others can only do searches focused on social networking data and online sources. This edge over the competition is what made Spock decide to close the acquisition deal. According to its CEO Jaideep Singh, Spock fit with Intelius’ mission of providing accessible and accurate information about individuals. Aside from that, Jain’s firm is evidently the biggest fish out there and the strongest in the business.
Intelius was created following Jain’s exit from InfoSpace in 2002. He and other colleagues decided to form another venture that centers on providing intelligence information that will meet the security needs of the increasingly interconnected 21st century. Since Intellius was established in 2003, it has impressed and excited many in the technology community with its revolutionary information security products, including identity theft prevention tool IDWatch, winner at the 2006 WSA Industry Achievement Awards. Industry honors have also been handed out to its Employment Screening Solutions for being the crme dela crme of human resource management tools.
Intellius stands to gain with the integration of people search engine Spock. It presently derives its strength from proprietary semantic technology that is able to link over 20 billion data points collected from various online and offline sources. It has the capacity to process 3,000 queries per second, making fast, accurate, and reliable information accessible to the consumer or business. Spock is expected to leverage this technology and add to its current customer pool of 10 million.
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